Moorcroft Pottery

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Andrew Muir is a leading Clarice Cliff, Moorcroft and 20th Century ceramics dealer. When you buy from him, you can feel confident that everything is always exactly as described - hundreds of happy customers all over the world testify to that. Read about andrew

moorcroft history

Moorcroft Pottery was founded in 1913 by William Moorcroft who poineered a design and glazing technique.

Originally founded as a studio in 1897 within a large ceramic company. James Macintyre & Co. Moorcroft pottery soon made its mark on the world. Designs came from 24 year old William Moorcroft who personalised each piece of pottery produced with his own signature or initials. This did little for James Mcintyre’s name and reputation, and in 1913 the inevitable split occurred. William marched his workforce across Cobridge Park to a new factory in Sandbach Road where Moorcroft pottery is still made today. Money came from Liberty, the famous London store and Liberty continued to control Moorcroft until 1962.

In 1904, Moorcroft won a gold medal at the St Louis International Exhibition and followed up the achievement with further medals and commendations, culminating in the appointment of the Moorcroft company as Potter to HM The Queen in 1928.

On the death of William Moorcroft in 1945, his elder son, Walter, took over management and design. In 1962, the Moorcroft family bought out Liberty, but Moorcroft seldom prospered. Finally, in 1984, the family sold the bulk of their shares on the open market. After several material shareholder changes in the mid-1980’s and early 1990’s, Moorcroft is now controlled by the Edwards family, and has been since 1993.

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